Hispanic Heritage

"Be the Next Story Told" – A cross-network campaign led by Telemundo, celebrating Hispanic Heritage Month across the Comcast NBCUniversal portfolio, including NBC, CNBC, Bravo, E!, SyFy, and USA.

Telemundo spearheaded a dynamic cross-network campaign for Hispanic Heritage Month, featuring a concept-led promotional spot that transcended channels within the Comcast NBCUniversal network. The campaign's central theme, "Be the Next Story Told," aimed to spotlight the bright future of Hispanic-led success while fostering pride in the enduring cultural legacy across generations.

Telemundo's visionary leadership and the "Be the Next Story Told" campaign successfully united the diverse Comcast NBCUniversal channels, creating a cohesive celebration of Hispanic Heritage Month. The concept-led promotional spot not only showcased the richness of Hispanic culture but also emphasized the ongoing narrative of success, resonating across a broad audience. The campaign fostered a sense of unity and appreciation for the Hispanic community's contributions, reinforcing the inclusive and dynamic spirit of the Comcast NBCUniversal network.